What a Next-Gen PIM Does for Next-Gen Digital Commerce

Let’s face it.

Product information management (PIM) software is critical to creating superior digital experiences.

If your business is selling online, you need to be able to handle high volumes of complex data to manage, enrich, and distribute across teams, channels and regions.

A reliable PIM does that for you.

But product data management has changed in recent years…

And older PIM software, while effective, is just not going to cut it in today’s next-gen digital commerce.

You see, today’s digital commerce landscape has shifted to focus on the product experience.

Consumers want to see personalized shopping experiences that cater to their preferences. So, businesses need to provide their potential customers with engaging product content that also incorporates accurate and complete product information.

In fact, surveys show that 18% of US adults returned an item bought online because the description was inaccurate.

This is where Next-Gen PIM comes into play.

A Next-Gen PIM like Amber Engine’s allows your business to not only handle large volumes of data, but also efficiently improve it as well. A Next-Gen PIM organizes, improves, and exports your product data however you need it for every channel without the manual formatting, human error, and time-consuming clean-up.

Let’s take a closer look at how a Next-Gen PIM benefits digital commerce for your business. Here are five ways that Amber Engine’s Next-Gen PIM enhances digital commerce for your business:

1.Easily export product data to multiple channels

Make it easy for your business to prepare your product data for a variety of channel partners. Most brands and manufacturers are managing multiple spreadsheets across departments with increasingly complex—but error-ridden and unoptimized—product data. As a result, brands can’t easily launch new channels or update and improve data for existing channels to accommodate changes in the market.

A Next-Gen PIM fixes this issue.

Rather than managing external spreadsheets and dealing with data transformations and requirements for all channels, a Next-Gen PIM like Amber Engine builds and maintains channels for businesses to ensure they’re working with the latest requirements and can focus on delivering the best product data for each endpoint.

2.Centrally store and manage your digital assets

Most businesses store their assets in a scattered, unorganized way across multiple folders, internal departments, and servers. With a Next-Gen PIM, all your assets can be linked easily to associated products in your catalog and, most importantly, stored centrally in one location where your entire team across any department can access them.

3.Bulk edit your product data

One of the biggest issues with managing high volumes of product data is making edits at a large scale.

A Next-Gen PIM allows you to quickly manipulate and make changes to product data with ease with a bulk editing feature. One simple change can be applied across the board to the full set or a subset of products easily.

Now cross-functional team members can centralize and update product information in a Next-Gen PIM like Amber Engine’s by making changes to groups of products using complex or simple formulas similar to a Microsoft Excel function.

4.Create dynamic and static product lists

When you’re managing large amounts of product data, manipulating it can be difficult. Finding specific products based on certain criteria can be a hassle. A Next-Gen PIM like Amber Engine completely changes the landscape in this regard. Leverage smart filters, a feature found only in Next-Gen PIM, based on criteria you set to quickly identify subsets of products as part of dynamic and static lists.

5.Take advantage of improved features and fixes

In addition to these features that are unique to a Next-Gen PIM, Amber Engine has several improved features and bug fixes that enhance digital commerce.

For example, Amber Engine has incorporated data scoring, which allows businesses to visualize how optimized their product data is and determine which areas to further improve. So, rather than relying on channels to reject data and being reactive to the channel’s requests, businesses can be proactive in defining their taxonomy and rules before receiving notice or seeing poor performance on a particular sales channel.

Specifically, businesses can check the score of their product data within the PIM itself to see how it measures up and how optimized it is for a particular sales channel. You can even see how your data score increases as you make improvements and optimizations to your product data.

Another important feature Amber Engine has added is an easy data import function that allows businesses to import their unstructured data and work collaboratively to clean up product information. Now, instead of spending months cleaning up product data, your data can be imported from multiple, disparate sources across your organization into the tool itself for easy optimization.

Finally, a further improvement Amber Engine has made is the addition of a robust search and filter function, which makes it easy for businesses to identify and filter for the products and assets they’re looking for. Rather than dealing with unnecessarily restricted search and filter functionality with other PIMs, Amber Engine users can create ad hoc queries to quickly find and activate their product content based on basic and complex formulas.

Overall, a Next-Gen PIM like Amber Engine is a robust tool that supports an omnichannel strategy for your business. It includes data scoring to pinpoint what data needs improvements, digital asset management to connect the rest of catalog data, and in-app editing of product data with formulas, bulk editing, enhanced search, and dynamic and static lists.

This allows Next-Gen PIM to provide comprehensive customer experiences with rich, relevant, and personalized content through advanced product data management.

And this is exactly what is needed in today’s digital commerce landscape.

For lightning-fast and precise data management to succeed with an omnichannel strategy, you need Next-Gen PIM to handle the demands of next-gen digital commerce.

If you’re looking to keep up with the times and create a superior product and shopping experience for your customers, you need superior product data management.

And that requires a Next-Gen PIM.

The good news is you’re in the right place. Learn more about Amber Engine’s Next-Gen PIM.