The Science of Ranking your Marketplace Listings on Google
This article is written by Valasys Media, a globally acclaimed B2B marketing company and a pioneer in lead generation. Valasys Media is assisting companies of different niche by providing marketing solutions in the field of communications, building public relation and in crafting strategies for campaigns.
Lately (in the era of digitalization), the synonym of successful e-commerce is ranking on top spots of google search. That’s the dream of every business owner today. And why not? Ranking on the top spot of the most popular search engine means broader visibility, high traffic to the website, and the potential for greater conversions to sales.
But the problem is, competitors of your niche are strategically trying to do the same!
Another problem is that there’s no established formula to rank on those coveted top results of Google. Even the most skilled and knowledgeable marketers are trying to figure out how to best position themselves, because Google doesn’t make their algorithm public.
On the other hand, savvy strategy also varies from one domain to another. For example, Sony and Samsung both are competitors in consumer technology. However, the chances are that Sony will rank higher than Samsung for the “speaker” category and vice-versa for search strings around “mobile phones.”
Though we have no fixed strategy, there are some basic factors to keep in mind when launching your products on any website. This article focuses on some of the most widely-applied strategies to claim that #1 spot on Google.
Product Title: This is the first thing consumers will come looking for, making it a major factor. From the point of view of the eMarketplace search algorithm, the title of a product influences the ranking of your product more than almost any other factor.
To rank your product listings on search engines, make sure you have a strong title that includes details of the product (color, pattern, quantity, material, etc.). However, don’t stuff in keywords to keep it search-friendly, because recent search engine technology has developed ways to see when syntax is forced. They’ll actually boost your ranking as a result.
What you should do: Use the primary keyword as the core of the title, followed by suffixes and prefixes. The keyword should be relevant to the search. Usually, the title should include brand name, product purpose, a key feature, and quantity.
Product Description: This section of your product listing describes every last detail of the product. You can utilize it to elaborate on the features and benefits of your product. Product data can be used to improve the search performance of your listings, and this field is perhaps one of the most central. Be sure to define product characteristics while bearing in mind the search terms.
What you should do: In the product data section, provide all the relevant information about the product. Fill in every single field the platform gives you. At a base, you must include title, features, description, benefits, and availability along with rich and clear images. Also, the information should be organized in bullet-point lists so that consumers can scan through it quickly.
Keyword: SEO and keywords go hand in hand when it comes to ranking on Google, and the same is true for marketplace listings on search engines. In the digital era, this strategy isn’t rocket science—using relevant keywords will absolutely help you to grab that top position on the search results page.
What you should do: Optimize every content piece and every product listing on your website with appropriate keywords. Use long-tail (yet reader-friendly) keywords in the product description section. It’s always advisable to use keywords with a higher number of searches and the least competition. Target related keywords as well. To get even more advanced, voice search is the latest marketing trend in the market, which allows you to experiment with different types of keywords that are more along the lines of the way consumers “speak.”
Backlinks: As per Moz’s 2015 Search Engine Ranking Factors Report, inbound links play a vital role in achieving high rankings on the Google search page. So the next question is how to get those backlinks. The answer is very simple: broaden your digital presence on various social media platforms like Pinterest, Facebook, Instagram, Tumblr, Twitter, and similar.
What you should do: Stay active on social media pages and keep sharing posts with backlinks to your website regularly. When a post is liked or shared, it will boost the SEO on your website by promoting higher traffic.
Read more for some latest e-commerce trends to follow in 2021.
Conclusion:
The science of ranking marketplace listings on Google might not be easy. However, the application of the right SEO techniques and content strategy can help you achieve that goal. Someone has to rank #1, after all, and the strategy behind it is what makes the difference. Every marketer is doing their best to gain that much-desired visibility and traffic, and what will make you stand out from the competition is your optimization skills!